The Challenge: Building a Local Presence in Asheville

In January, a local photographer and videographer reached out to Upper Limits Digital, seeking to improve his local SEO strategy. Having relocated to Asheville, NC, in 2022 after previously working in in other markets he wanted to refocus his business efforts on the Asheville market. However, the aftermath of Tropical Storm Helene had severely impacted the local business landscape, making it even more crucial for him to strengthen his online presence and generate more leads.

The Strategy: A Comprehensive On-Site SEO Optimization Package

After an initial consultation, we recommended our On-Site Optimization Package, which included:

  • Keyword research tailored for the Asheville photography and videography market
  • On-page website copy optimization
  • SEO title and metadescription improvements
  • Google Business Profile (GBP) optimization

Additionally, we identified the need to merge duplicate Google Business Profiles to avoid confusion and enhance credibility. The client also had only a handful of reviews, so we suggested launching a review campaign to build trust and social proof.

The Execution: Rapid Implementation & Immediate Results

Within the first 48 hours:

  • Google confirmed the request to merge duplicate GBP listings.
  • The profile was fully optimized, including relevant business categories and a keyword-rich description.
  • The client successfully secured two dozen new 5-star reviews by reaching out to past clients.

In the following week:

  • The client quickly approved the keyword research, allowing us to optimize his website with effective keyword phrases, service area details, and compelling calls-to-action.
  • SEO titles, metadescriptions, and image alt text were updated for better search visibility.
  • A list of niche directory listing sites was provided, ensuring consistent business descriptions and contact details across platforms.

The Results: A New Lead in 30 Days

Exactly one month after the project began, the client reached out with exciting news: he had just received his first lead directly from his website.

Key Takeaways

  1. Local SEO Works—When Done Right
    • Targeted keyword research, optimized on-page elements, and a strong Google Business presence can significantly impact lead generation.
  2. Collaboration Matters
    • The client’s willingness to take immediate action, from approving keyword research to launching a review campaign, played a crucial role in the success of this project.
  3. Local SEO Isn’t One-Size-Fits-All
    • Each business must evaluate factors such as market competition, niche specialization, and brand reputation to develop an effective SEO strategy.

This case study highlights the power of strategic local SEO implementation and proactive client collaboration. If you’re looking to refine your local SEO strategy and attract more leads, contact Upper Limits Digital today!

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