What is SOCIAL MEDIA MARKETING and how can it help me?

Social media marketing is the process of driving traffic, creating brand awareness and establishing your brand as a thought leader in your industry through social media sites.

Because so much of what we do relies on relationship marketing and building trust between a brand and their market, social media is a necessary and valuable tool to accomplish just this mission.

Working closely with the brand’s content marketing strategy and core values, our expert social media managers establish the client’s objectives, choose the right platforms, develop engaging, on-brand content adherent to a strategic publishing schedule, engage and moderate with the audience in a way that exhibits superior customer service and, finally, listen and monitor closely in order to evolve the social strategy to realize growth and generate brand advocates.

Our services span the needs of any business. We offer social media strategy and consulting all the way up to full management of multiple platforms. Schedule a discovery call today to see how we can make your brand ubiquitous through social media.

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Social media is an extension of your brand and the platform upon which to be heard.

When done well, social media builds brand buzz and loyalty and ultimately increases the bottom line.

Social Media Marketing Process


Social Media Platforms

Facebook


While Facebook users have declined for the first time since conception, Facebook is still the front runner for social media marketing. Facebook marketing may include content strategy on pages and groups, event marketing, Facebook ads and live video.


Twitter


Twitter is a front runner for media publishing and engagement. If you want to hear the latest news on just about anything, turn to Twitter. And, because of the ease Twitter offers to engage with customers, it is an ideal platform if you're interested in using social for customer service.


Instagram


Instagram continues to grow steadily and is used largely by millennials who make up 1/4 of the US population and yield 1.3 trillion in buying power*. Every platform begs a unique content strategy and done well, Instagram can be the catalyst for marked business growth, especially in the millennial market.


Pinterest


Interestingly, millennials use Pinterest as much as they use Instagram so it is still a behemoth not to be left out of the strategy, especially if your target market is largely women and you are a product based business. A large percentage of users state that they have purchased products through Pinterest.


LinkedIn


LinkedIn is an excellent platform for B2B marketing. It is underutilized, but a very powerful for personal branding, building strategic partnerships and finding clients through content posting, LinkedIn ads, LinkedIn publishing, groups and more.


YouTube


YouTube Marketing is the 2nd largest search engine in the world and an unfathomable amount of time is spent on the web consuming video content. A brand would be remiss to not include YouTube Marketing in their overall strategy to drive traffic, create brand awareness and build an engaged community.