Social Media Marketing
What is SOCIAL MEDIA MARKETING and how can it help me?
Social media marketing is the process of driving traffic, creating brand awareness and establishing your brand as a thought leader in your industry through social media sites.
Because so much of what we do relies on relationship marketing and building trust between a brand and their market, social media is a necessary and valuable tool to accomplish just this mission.
Working closely with the brand’s content marketing strategy and core values, our expert social media managers establish the client’s objectives, choose the right platforms, develop engaging, on-brand content adherent to a strategic publishing schedule, engage and moderate with the audience in a way that exhibits superior customer service and, finally, listen and monitor closely in order to evolve the social strategy to realize growth and generate brand advocates.
Our services span the needs of any business. We offer social media strategy and consulting all the way up to full management of multiple platforms. Schedule a discovery call today to see how we can make your brand ubiquitous through social media.
Social media is an extension of your brand and the platform upon which to be heard.
When done well, social media builds brand buzz and loyalty and ultimately increases the bottom line.
Social Media Marketing Process
Social Media Platforms
While Facebook users have declined for the first time since conception, Facebook is still the front runner for social media marketing. Facebook marketing may include content strategy on pages and groups, event marketing, Facebook ads and live video.
Twitter is a front runner for media publishing and engagement. If you want to hear the latest news on just about anything, turn to Twitter. And, because of the ease Twitter offers to engage with customers, it is an ideal platform if you're interested in using social for customer service.
Instagram continues to grow steadily and is used largely by millennials who make up 1/4 of the US population and yield 1.3 trillion in buying power*. Every platform begs a unique content strategy and done well, Instagram can be the catalyst for marked business growth, especially in the millennial market.
Interestingly, millennials use Pinterest as much as they use Instagram so it is still a behemoth not to be left out of the strategy, especially if your target market is largely women and you are a product based business. A large percentage of users state that they have purchased products through Pinterest.
LinkedIn is an excellent platform for B2B marketing. It is underutilized, but a very powerful for personal branding, building strategic partnerships and finding clients through content posting, LinkedIn ads, LinkedIn publishing, groups and more.
YouTube
YouTube Marketing is the 2nd largest search engine in the world and an unfathomable amount of time is spent on the web consuming video content. A brand would be remiss to not include YouTube Marketing in their overall strategy to drive traffic, create brand awareness and build an engaged community.
Content Marketing Services
What Is Content Marketing — And Why Does It Matter?
Content marketing is more than just writing blogs or posting on social. It’s a strategic approach to delivering valuable, relevant, and consistent content that educates, inspires, or entertains your audience — while solving their real-world problems.
Why Content Marketing Works
Trust is what converts browsers into buyers — and consistent, quality content builds that trust over time.
When you show up regularly with helpful insights, compelling stories, or solutions to your audience’s biggest challenges, they stop scrolling… and start paying attention.
Done right, content marketing pays dividends — turning cold leads into loyal fans.
When done right, content marketing builds trust with your ideal customers…
so that when they’re ready to buy, you are the no-brainer choice.
Our Content Marketing Services
We create content that’s designed to attract, engage, and convert — all with your goals in mind. Here’s how we do it:
Blogging
From SEO-rich articles to thought leadership pieces, we write with purpose. Our team captures your voice and speaks directly to your audience — driving organic traffic and building authority.
Email still delivers the highest ROI in digital marketing. We craft click-worthy newsletters, nurture sequences, launch emails, and more — all grounded in buyer psychology and results-driven copy.
Lead Magnets
Grow your list with irresistible freebies. Whether it’s an eBook, checklist, white paper, or exclusive video — we’ll help you create resources that your audience actually wants to download (and use).
Video
From simple edits to short-form social content, we support your video strategy across YouTube, Instagram, and Facebook. Because sometimes, it’s better to show than tell.
Infographics
Turn complex ideas into highly shareable, visual content. Infographics are perfect for blog posts, presentations, social media, and email campaigns — helping your message land faster and stick longer.
Case Studies
Show, don’t just tell. Case studies position your brand as a proven solution, walking your audience through real-world wins in a way that builds trust and credibility.
PPC Management Services
What is PPC and how can it help me?
PPC advertising offers businesses a chance to buy their way to the top of the search engines and be seen in display ads on industry relevant partner websites. It serves as a complement to your organic SEO strategy and it should go without saying that if you can prove a direct ROI, you will likely invest more back into the strategy.
Depending on the value of a conversion for your business, PPC campaigns can be a quick and effective method to start sending traffic to your website today.
Upper Limits Digital offers expert PPC management and consulting services that exceed the average click through rate time after time. True to our Upper Limits Difference, we maintain consistent attention to our client’s campaigns and are constantly improving click through and conversion rates in order to return the highest ROI for the lowest cost.
There’s no such thing as autopilot when it comes to PPC Management.
It’s important to us to constantly improve your PPC campaigns. If you’re making money, well, so are we. In order to monitor and ensure that this happens, we have eyes on the campaigns often. Vigilance + expertise = your best shot.
Types of PPC
Google Search Ads
Advertise to your customer when they search for your products & services. This is the most common type of PPC ads.
Google Display Ads
Get in front of your likely target using text, image, or dynamic media ads on industry or interest partner websites.
Google Shopping Ads
Do you have an inventory of products? Use Google shopping ads to get your products in front of the customer.
Remarketing
Target your website visitors again and again by positioning ads on other websites that they visit. Basically, follow your customer and stay in their sphere of awareness.
Facebook Ads
Facebook advertising allows businesses to target their audience based on demographic, behavioral and interest data for a variety of objectives.
Bing Search Ads
Google may occupy a vast percentage of the search market share, but why let any traffic slip away? Bing can be an underused tool to drive even more conversions.