Let’s rip the Band-Aid off:
If the only time you think about running ads is when you’re launching something or trying to fill spots right now…you’re already behind.
Most service-based business owners treat ads like a fire alarm:
Only pull it when things are burning down.
But paid traffic isn’t a panic button.
It’s a long-game strategy…especially in 2025.
So what should you be doing instead?
Run ads to fill your top of funnel before you’re in sell mode.
Think of it like this:
You don’t plant a garden and expect to eat dinner the same night.
You plant. You water. You wait.
Then you harvest.
Ads work the same way.
The Funnel Strategy that Actually Works
1. Top of Funnel Ads
Run content-driven ads that offer value.
Think:
- A short, insightful video
- A tip carousel
- A lead magnet with a juicy hook
You’re not asking them to buy.
You’re asking them to notice you.
2. Warm Audience Building
Retarget video viewers.
Retarget lead magnet downloaders.
Build your email list with value-driven lead-ins.
3. Bottom of Funnel Ads
Now, when you’re ready to sell…your audience is already warm.
You’re showing up like,
“Hey, remember me? Here’s how we can work together.”
Boom.
Better conversions.
Less ad spend.
More sanity.
Let’s wrap it up:
The mistake: Only running ads when you’re desperate for sales.
The fix: Use ads to build visibility early and sell through follow-up.
If you’re ready to use ads that don’t feel spammy (and actually convert) this is your sign to start now.
Your future self (and bank account) will thank you.